Riley's Way Crown ClubPreparing the parent-led member experience.
A parent-led confidence space for girls growing into their curls, voice, dreams, and leadership.
At this initial launch, Riley's Way and Crown Club sales, checkout, and app enrollment are open to customers and parent-led families in the 50 United States and the District of Columbia while broader availability is prepared.
A free adult parent demonstration with sample age-group screens and synthetic preview content. It does not create or activate a real child profile.
Paid access for one child with age-group daily Fresh Drops and one age-matched digital reward per monthly billing cycle. The reward cycle starts on the purchase date.
Six months for one child, with sticker or coloring rewards, plus up to 5% and up to 10% product discount milestones for eligible product purchases per six-month reward cycle. The reward cycle starts on the purchase date.
A full year for one child, priced with one month free compared with paying monthly, plus up to 10% and up to 15% product discount milestones for eligible product purchases per six-month reward cycle. The reward cycle starts on the purchase date.
Monthly family access for up to 3 child profiles under one parent account, with one age-matched digital reward per billing month. The reward cycle starts on the purchase date.
Six months for up to 3 child profiles, with sticker or coloring rewards, plus up to 5% and up to 10% product discount milestones for eligible product purchases per six-month reward cycle. The reward cycle starts on the purchase date.
A full year for up to 3 child profiles, priced with one month free compared with paying monthly, plus up to 10% and up to 15% product discount milestones for eligible product purchases per six-month reward cycle. The reward cycle starts on the purchase date.
$150/year for 1 child, limited to the first 50 Founding Individual families. Founding annual offers begin August 1, 2026 while founding inventory remains available, renew automatically once each year at the founding price while the subscription remains active unless cancelled before the next billing date, and are not first-term-only discounts.
$350/year for up to 3 children, limited to the first 50 Founding Family families. Founding annual offers begin August 1, 2026 while founding inventory remains available, renew automatically once each year at the founding price while the subscription remains active unless cancelled before the next billing date, and are not first-term-only discounts.
Starter Preview is a free adult parent demonstration. It may show sample Fresh Drops, sample age-group screens, generic rewards, generic routines, and sample parent-dashboard screens, but it does not collect or save a real child nickname, birthday, child identifier, child activity, reflection, reward, badge, wishlist, notification, photo, or child moderation record.
Paid Crown Club changes the rhythm from the Monday preview to active daily Fresh Drops for each eligible child age group. It also supports private reflection questions, Crown Care Routines, videos or images when attached to a drop, and age-matched Crown Shop wishlist items for parent review.
A membership purchase is matched to the parent account by email. Parents should use the same email at checkout and in the Riley's Way app.
No. Riley's Way is parent-led. Parents handle checkout, accounts, consent, and child profile setup.
A parent or guardian starts every account. Little Dreamers and Rising Stars stay parent-managed because children under 13 need parent consent and oversight. Future Leaders can receive more teen-appropriate prompts, reflection, and leadership content, but the account, billing, safety settings, photo or community permissions, and support contact stay parent-controlled.
Parents add the child's birthday during profile setup. Riley's Way uses that birthday to place the child in Little Dreamers, Rising Stars, or Future Leaders, so Child Mode shows content written for her age group.
Yes. The avatar is a private app image, not a real photo and not a public profile. A parent can sit with the child and let her choose from Riley's Way avatar options while the parent still controls the account, nickname-only profile, and safety settings.
Family plans support up to 3 child profiles under one parent account. $35/month for up to 3 children. $199 for 6 months for up to 3 children. $385/year for up to 3 children. Family access can cover any mix of Little Dreamers, Rising Stars, and Future Leaders, and each child only sees the content for her own age group.
$85 for 6 months for 1 child. $199 for 6 months for up to 3 children. $165/year for 1 child. $385/year for up to 3 children. Regular annual plans are priced to give one month free compared with paying month to month.
$150/year for 1 child, limited to the first 50 Founding Individual families. $350/year for up to 3 children, limited to the first 50 Founding Family families. Founding annual offers begin August 1, 2026 while founding inventory remains available, renew automatically once each year at the founding price while the subscription remains active unless cancelled before the next billing date, and are not first-term-only discounts. Parents may cancel future renewals online from account settings or the subscription portal. Ordinary subscription cancellation stops future renewals but does not refund the current or past paid term, except where required by law or where Riley's Way verifies a billing error, duplicate charge, fraud issue, chargeback correction, or other account correction.
Monthly: one age-matched digital reward per billing month. At 1,500 or 3,000 points, parents can redeem the unlocked reward or keep earning toward the 4,500-point monthly mini activity bundle. Monthly points reset at the next monthly billing cycle and do not roll over. 6-month: up to 5% and up to 10% product discount milestones for eligible product purchases per six-month reward cycle. Annual: up to 10% and up to 15% product discount milestones for eligible product purchases per six-month reward cycle. Reward cycles and point expirations start on the membership purchase date, even if the app account is created or opened later. Product discount rewards are limited to one discount per six-month reward cycle. Product discount rewards apply only to eligible purchases in the Crown Club Shop or on the Riley's Way website. They do not apply to membership or subscription charges.
Children do not purchase from the app. When a paid membership includes the child's age group, Child Mode can show matching Crown Shop items and let the child save favorites to a wishlist. The parent reviews the wishlist and decides whether to buy on the Riley's Way website.
No. Riley's Way provides parent-led confidence, reflection, natural hair pride, and family conversation support. It does not replace medical care, mental health care, emergency support, or advice from a licensed professional.
Workshop-style drops and extra resources appear only when Riley's Way schedules and approves them. The core app experience is built around parent-led Fresh Drops, reflection, routines, safety settings, and age-group content.
The purchase is ready to connect. When the parent creates an app account with the same email used at checkout, Riley's Way can connect that membership access.
$15/month for 1 child. $35/month for up to 3 children. 6-month options are $85 for 6 months for 1 child or $199 for 6 months for up to 3 children. Regular annual options are $165/year for 1 child or $385/year for up to 3 children, with one month free compared with paying monthly. Founding annual launch options are $150/year for 1 child, limited to the first 50 Founding Individual families or $350/year for up to 3 children, limited to the first 50 Founding Family families. Founding annual offers begin August 1, 2026 while founding inventory remains available, renew automatically once each year at the founding price while the subscription remains active unless cancelled before the next billing date, and are not first-term-only discounts. Monthly: one age-matched digital reward per billing month. At 1,500 or 3,000 points, parents can redeem the unlocked reward or keep earning toward the 4,500-point monthly mini activity bundle. 6-month: up to 5% and up to 10% product discount milestones for eligible product purchases per six-month reward cycle. Annual: up to 10% and up to 15% product discount milestones for eligible product purchases per six-month reward cycle. Product discount rewards apply only to eligible purchases in the Crown Club Shop or on the Riley's Way website. They do not apply to membership or subscription charges.
