Parent-led accounts
Parents create the account, add nickname-only child profiles, and control consent.
Crown Club member app
Riley's Way
A parent-led confidence space for Black girls ages 6-16 to celebrate natural hair, strengthen self-esteem, and grow into their own voice.
Built for launch
Natural hair pride, parent support, and clear safety rules
Girls get age-aware prompts and crown care moments. Parents get the controls, consent steps, and access checks they need before opening more of the app.
Fresh Drops on a steady schedule
Crown Club membership access after checkout
Photo submissions stay private until review
Parent dashboard for consent and child profiles
Stage-aware prompts
Fresh Drops are grouped for ages 6-9, 10-12, and 13-16 so every activity fits her stage.
Kindness-first safety
Community, photos, and open-text sharing stay behind parent permission, private review, and safety controls.
Natural hair love
Small moments she can come back to.
Fresh Drops and Crown Sparks give families simple reasons to pause together: a care step, a brave sentence, a reflection, or one small win worth naming.
See the experience
Each stage has its own pace.
The youngest girls need play and reassurance. Tweens need practice. Teens need more voice. Riley's Way keeps those differences visible.
Ages 6-9
Little Dreamers
Younger girls get small, parent-guided moments for care, comfort, and kind words about their crown, with short activities, simple hair-care language, and room to go slowly.
Ages 10-12
Rising Stars
Tweens get more choice and practice while parents stay close enough to help. Prompts build routine ownership, kind self-talk, feelings language, and respectful boundaries.
Ages 13-16
Future Leaders
Teens get calmer reflection prompts while account access, safety settings, and support stay parent-led. Activities support identity, personal style, speaking up, privacy, and leadership.
Parent trust center
Answers families can find before they join
How it works
See the path from checkout to parent dashboard.
Welcome after purchase
Give families the exact next steps after checkout.
Support
Find quick answers for access, checkout, and safety questions.
Membership FAQ
Compare starter, monthly, 6-month, annual, family, rewards, and future Plus access.
Community guidelines
Review kindness rules and reporting expectations.
Photo safety
See how parent photo submissions, review, and deletion work.
Report concern
Give parents a clear path to raise safety concerns.
Privacy
Understand parent controls and child data minimization.
Crown Club
Explore Crown ClubFrom what she wears to what she believes, Crown Club helps confidence become part of her daily life.
Riley's Way started with dream-big products girls can wear and love. Crown Club carries that confidence further with parent-led prompts, affirmations, activities, and age-aware support created to help girls love their curls, trust their voice, and see their future with pride.
$35/month for up to 3 children. $199 for 6 months for up to 3 children. $385/year for up to 3 children. 6-month: one 10% parent product discount per six-month reward cycle. Annual: one 15% parent product discount per six-month reward cycle.