Parent-led accounts
Parents own the account. Eligible paid members complete verification and consent before adding nickname-only child profiles.
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Opening Riley's Way
Preparing the parent-led member experience.
Riley's Way Crown ClubRiley's Way Crown ClubPreparing the parent-led member experience.
A parent-led confidence space for Black girls ages 6-16 to celebrate natural hair, strengthen self-esteem, and grow into their own voice.
New child profiles begin the six-month learning program when profile setup and required parent consent are completed after a verified membership purchase. The first lesson is available then; later daily activities unlock in Eastern Time while lessons remain. Existing learners keep their saved schedule and progress. Paid membership billing starts at purchase, and reward cycles also start at purchase. Renewals and sign-ins do not restart learning. Parent Starter Preview gives adults one free 168-hour preview per email, ever, starting immediately when claimed. Any or all age groups share it, with no automatic paid conversion.
Girls get age-group prompts and crown care moments. Parents get the controls, consent steps, and access checks they need before opening more of the app.
Parents own the account. Eligible paid members complete verification and consent before adding nickname-only child profiles.
Fresh Drops are grouped for Little Dreamers, Rising Stars, and Future Leaders so every activity fits her age group.
Optional photo features depend on family access and separate parent choices. Photos need human approval before community sharing.
Fresh Drops and Crown Wins give families simple reasons to pause together: a care step, a brave sentence, a reflection, or one small win worth naming.
The youngest girls need play and reassurance. Tweens need practice. Teens need more voice. Riley's Way keeps those differences visible.
Younger girls get small, parent-guided moments for care, comfort, and kind words about their crown, with short activities, simple hair-care language, and room to go slowly.
Tweens get more choice and practice while parents stay close enough to help. Prompts build routine ownership, kind self-talk, feelings language, and respectful boundaries.
Teens get calmer reflection prompts while account access, safety settings, and support stay parent-led. Activities support identity, personal style, speaking up, privacy, and leadership.
See how to start a preview or connect paid child access.
Find your next steps after checkout.
Find quick answers for access, checkout, and safety questions.
Compare starter, monthly, 6-month, annual, founding, family, and reward options.
Review kindness rules and reporting expectations.
See how parent photo submissions, review, and deletion work.
Ask Riley's Way to review a safety concern.
See what information we collect and how parents stay in control.
Riley's Way started with dream-big products girls can wear and love. Crown Club carries that confidence further with parent-led prompts, affirmations, activities, and age-group support created to help girls love their curls, trust their voice, and see their future with pride.
Choose an individual plan for one child or a family plan for up to three children. See the price and renewal period for each option below.
These are recurring memberships. You pay the full price shown for each billing period. Cancel before your next renewal to stop future charges.
Regular monthly plan: $15/month
$13 / month
1 child. Billed $13 every month.
Save $2 a month.
For new memberships during the founding period.
Renews at $13 a month while your founding subscription stays active.
Regular 6-month plan: $85/6 months
$77 / 6 months
1 child. Billed $77 every 6 months.
Save $8 every 6 months.
For new memberships during the founding period.
Renews at $77 every 6 months while your founding subscription stays active.
Regular annual plan: $165/year
$150 / year
1 child. Billed $150 every year.
Costs $4 less than two 6-month periods.
Save $15 a year.
For new memberships during the founding period.
Renews at $150 a year while your founding subscription stays active.
Regular monthly plan: $35/month
$31 / month
Up to 3 children. Billed $31 every month.
Save $4 a month.
For new memberships during the founding period.
Renews at $31 a month while your founding subscription stays active.
Regular 6-month plan: $199/6 months
$179 / 6 months
Up to 3 children. Billed $179 every 6 months.
Save $20 every 6 months.
For new memberships during the founding period.
Renews at $179 every 6 months while your founding subscription stays active.
Regular annual plan: $385/year
$350 / year
Up to 3 children. Billed $350 every year.
Costs $8 less than two 6-month periods.
Save $35 a year.
For new memberships during the founding period.
Renews at $350 a year while your founding subscription stays active.
Paid access starts with a verified membership purchase. Use the same parent email at checkout and in the app. Complete parent permission before your child starts. Read membership and reward details.